Legal

Cookies Policy

Last updated

Cookies Policy

Effective Date: 22/09/2025
Last Updated: 07/04/2025

This Cookies Policy explains how Oxford Private Studios Ltd (“Oxford Private Studios,” “OPS,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our websites, platforms, or services, including EchoReverie and OPS Portal.

By continuing to use our services, you agree to the use of cookies as described in this policy. You can manage or withdraw your consent at any time.

1. What Are Cookies?

Cookies are small text files placed on your device by websites or services you visit. They help us recognise your device, remember your preferences, and improve your overall experience. Similar technologies include pixels, local storage, beacons, and SDKs, which we also refer to collectively as “cookies.”

2. Why We Use Cookies

We use cookies for several purposes, grouped into categories:

  1. Essential Cookies

    • Required for core site functionality (e.g., logging in, checkout, account security).

    • Without them, our services, including EchoReverie, may not function properly.

  2. Performance & Analytics Cookies

    • Help us understand how users interact with OPS platforms.

    • Collect information such as pages visited, time spent, and errors encountered.

    • Used for product development, AI training (with anonymised data), and improving EchoReverie recommendations.

  3. Functionality Cookies

    • Remember preferences such as language, theme, and saved settings across OPS platforms.

    • Enable personalised features in EchoReverie and OPS Portal.

  4. Marketing & Advertising Cookies

    • Deliver relevant promotions, retargeting ads, and measure campaign effectiveness.

    • May be set by us or our trusted advertising partners.

    • Allow us to remind you of abandoned carts, special offers, or personalised EchoReverie promotions.

  5. AI & Personalisation Cookies

    • Support features such as content suggestions, personalised recommendations, and AI-driven services.

    • Allow us to adapt EchoReverie experiences based on your preferences and interactions.

3. Third-Party Cookies

We may allow trusted partners (e.g., analytics providers, social media platforms, AI service providers, advertisers) to set cookies on your device. These partners may use the data for their own purposes in accordance with their privacy and cookies policies.

Examples include:

  • Analytics services (e.g., Google Analytics).

  • Advertising networks.

  • AI-driven recommendation engines integrated with EchoReverie.

4. Data Collected Through Cookies

Depending on the cookie type, we may collect:

  • Device and browser information.

  • IP address and geolocation (approximate).

  • Pages viewed, clicks, time spent.

  • Login/session details.

  • Purchases, carts, and abandoned items.

  • Interactions with EchoReverie services.

This data may be combined with other information we hold about you, in line with our Privacy Policy.

5. Managing Cookies

You have choices about how cookies are used:

  • Consent Management: On first visit, you will see a cookie banner asking for consent. You can manage preferences there.

  • Browser Settings: You can disable or delete cookies in your browser. However, some features (including checkout and EchoReverie personalisation) may not work correctly without cookies.

  • Opt-Out of Marketing: You can email opt-out@oxfordprivatestudios.com or use the unsubscribe/manage preferences links in our communications.

6. Legal Basis for Use

Under UK GDPR, EU GDPR, and applicable international data protection laws, we use:

  • Consent: For non-essential cookies (marketing, analytics, personalisation).

  • Legitimate Interests: For essential cookies required to deliver services you request.

7. How Long Cookies Last

  • Session Cookies: Expire when you close your browser.

  • Persistent Cookies: Stay until they expire or are deleted (from a few days to 24 months, depending on purpose).

8. Changes to This Policy

We may update this Cookies Policy from time to time. Updates will be posted here with a new “Last Updated” date. Continued use of OPS platforms, including EchoReverie, indicates acceptance of the revised policy.

9. Contact Us

If you have questions about this Cookies Policy or how we use cookies:

By using our Website, OPS Portal, or EchoReverie, you consent to the use of cookies and similar technologies as described in this policy.